Smartleaf Asset Management LLC (SAM) to include Morningstar Indices in its core offering


BOSTON, October 6, 2021 / PRNewswire / – Smartleaf Asset Management LLC (SAM) announced today that it will provide advisors with easy access to personalized, tax-managed direct index portfolios based on Morningstar Indices. As part of this new alliance, Morningstar asset allocation and core beta indices will be included in SAM’s core offering. And for an additional fee, SAM clients will be able to access direct index portfolios based on the Morningstar Wide Moat Focus Indices, which target a select group of “broad moat” companies that the Equity Research team says. Morningstar and its Economic Moat rating, have a unique competitive advantage that is sustainable over the long term.

Acting as a sub-advisor, SAM makes portfolio management fluid, making it easy for advisers to deliver personalized and tax-optimized portfolios to all of their clients. For SAM clients, direct index portfolios based on Morningstar indices will be as easy to use as ETF portfolios. SAM-enabled personalization options include ESG and faith-based screens, security constraints, personalized asset allocations, a choice of personalized products, and personalized cash management.

“We continue to see rapid growth in the direct index market as companies like Smartleaf Asset Management introduce new services to help wealth advisers meet growing investor demand for more personalized portfolios based on their preferences. unique circumstances and their tax needs, ”said Ron bundy, President and Head of Indexes at Morningstar, Inc. “We are delighted to be working with companies like SAM to provide our unique and differentiated indices as the basis of their offering in the wealth management market,” he added. .

Jerry michael, President of Smartleaf Asset Management, commented, “We are raising the bar for what is possible. We enable advisors to deliver world-class personalization and tax management to every account, leveraging the strong foundation of Morningstar Indices, powered by Morningstar’s trusted brand and global research capabilities. This allows advisors to focus on what they do best: acting as their clients’ trusted advisor. “

The initial products available through the SAM sub-consulting service, at no additional cost, include:

  • Morningstar® Target Allocation Index Familyâ„ 
  • Morningstar® US Large Cap Indexâ„ 
  • Morningstar® US Mid Cap Indexâ„ 
  • Morningstar® US Small Cap Indexâ„ 

For an additional fee, advisors will also have access to indices with unique methodologies informed by Morningstar research:

  • Morningstar® U.S. Dividend Valuation Indexâ„ 
  • Morningstar® US Sustainability Dividend Yield Focus Indexâ„ 
  • Morningstar® Wide Moat Focus Indexâ„ 
  • Morningstar® US Sustainability Moat Focus Indexâ„ 

Additional indexes will be available in the near future.

ABOUT Morningstar, Inc.
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia. The Company offers a wide range of products and services to individual investors, financial advisers, asset managers and owners, pension providers and sponsors, and institutional investors in the debt and private equity markets. Morningstar provides data and research insights on a wide range of investment offerings, including managed investment products, publicly traded companies, private capital markets, debt securities and market data global real-time market, in addition to offering a family of global multi-asset index markets. Morningstar also provides investment management services through its investment advisory subsidiaries, with approximately $ 244 billion in consulting and management assets from March 31, 2021. The Company operates in 29 countries.

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Morningstar Indices are created and maintained by Morningstar, Inc. and have been licensed for use for certain purposes by Smartleaf Asset Management. The morning star® is a registered trademark and the Morningstar Indices are service marks of Morningstar, Inc.

Morningstar Economic Ratings are determined by independent research conducted by the Morningstar Equity Research team. Investment research is produced and published by subsidiaries of Morningstar, Inc., including, but not limited to Morningstar Research Services LLC, registered and regulated by the United States Securities and Exchange Commission. Morningstar Economic Ratings are subjective in nature and should not be used as the sole basis for investment decisions. Moat Ratings are based on the current expectations of Morningstar analysts for future events and therefore involve unknown risks and uncertainties that may cause Morningstar’s expectations not to be achieved or to differ materially from what was intended. Morningstar does not claim that Morningstar’s Economic Fund rating is a guarantee, nor should it be construed as an assessment of a security’s creditworthiness.

Morningstar, Inc. does not sponsor, endorse, issue, sell or promote the Smartleaf Asset Management direct index portfolios and assumes no responsibility for the portfolios or any securities.

Smartleaf Asset Management, LLC (SAM), an SEC-registered investment advisor, is a subsidiary of Smartleaf, Inc., whose automated rebalancing workflow platform helps clients deliver personalized, tax-efficient portfolios to large scale. SAM relies on Smartleaf software to automate the management of unified managed accounts. Registration as an investment advisor does not imply a certain level of skill or training.

For more information on SAM, visit

SOURCE Smartleaf Asset Management

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