Rolex investments outperform all asset classes, from gold to the stock market


Investing in Rolex is hot right now and should be for years to come, according to new data.

Bob’s Watches is a leader in the pre-owned watch industry and having been at the forefront of pre-owned Rolex sales for over a decade, it has compiled data from the last ten years showing how much a purchase Rolex can be successful.

Traditional means of investing capital around the world range from gold to the stock market to real estate as traditional means, but over the past decade Rolex has raised some eyebrows.

Data from Bob’s Watches shows that when it comes to a consistent percentage increase, Rolex watches have significantly outperformed both gold and real estate.

This is based on inflation-adjusted values ​​for the price of gold provided by and median sales price data for homes sold in the United States from the Economic Data Database of the Federal Reserve (FRED).

Additionally, while the stock market (based on historical values ​​of the Dow Jones Industrial Average from offered similar overall returns over the past decade, Rolex watches offered a significantly higher percentage appreciation over the past decade. five years, and this trend does not seem to continue until 2022.

Image courtesy of Bob’s Watches

The results then show that when looking at the actual dollar amount (in USD) that pre-owned Rolex watch prices have increased over the past 10 years, this data becomes even more impressive.

The average price of a used Rolex watch has risen from under $5,000 in 2011 to over $13,000 by the end of 2021.

This increase is remarkable in every way, but the increase in Rolex prices since the start of the pandemic (2020) is almost equal to the total increase in prices that can be observed during the entire previous five-year period. , and this trend shows no signs of slowing as we enter the new year.

Image courtesy of Bob’s Watches

As noted above, all Rolex models have increased somewhat over the past decade, so it’s no surprise that Daytona, Day-Date and Sky-Dweller come out on top and have more than doubled in price over the past decade. during this period.

This stands in contrast to the Air-King and Date which have shown modest but steady appreciation.

With that in mind, the Daytona still claims the top spot for the most popular Rolex model, as its value has more than tripled in the past 10 years, with an average used price of over $30,000 for 2021.

Image courtesy of Bob’s Watches

When it comes to the most popular Rolex watches, it’s the classic stainless steel Submariner 16610 that has been the best-selling Rolex reference for the past 10 years, with its two-tone steel and gold sister, the reference 16613 claiming the number two places in the general classification.

The various sports and tool watches specially designed by the brand represent 8 of the 15 best-selling Rolex references over the past 10 years, including the top three positions.

However, the Lady-Datejust collection surprisingly represents a total of three reference numbers from this top 15, including the fourth best-selling Rolex watch of the last 10 years – the stainless steel and 18k yellow Lady-Datejust 69173.

Bob’s Watches concluded by stating that while there are of course no guarantees of future appreciation in value, historical data provides some interesting insights.

Investing in different asset classes is a personal choice and there are more and more options available.

You can see the full report HERE.


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