Macquarie Asset Management Sharpe Advisor Recognized by Industry Awards as Leading Alternative Investment Education Platform


The Sharpe Advisor, Macquarie Asset Management’s (“MAM”) digital specialist resource for financial advisors that provides comprehensive educational content in the private markets, has been recognized by the Investment Management Education Alliance (“IMEA”) 2021 Star Awards in the digital education experience category and by Think Advisor 2021 luminaries in the thought leadership category for programs, products and services.

The Sharpe Advisor was launched in April 2021 to provide financial advisers with a practical guide to private market investing with specialist content from subject matter experts, industry training providers and experienced allocators across all grade levels. ‘assets. Within the alternative investment ecosystem, the lack of education on the strategies and underlying structures of private market products remains a major obstacle for financial advisers looking to allocate these assets within portfolios.1 The Sharpe Advisor, which includes a library of continuously growing content, is designed to meet the evolving needs of private market strategies and enables financial advisors to access content in a variety of formats, including written thought leadership. , on-demand webinars, animated how-to videos. and podcasts. This comprehensive digital education offering, along with MAM’s recent announcement of the acquisition of Central Park Group, highlights Macquarie’s approach to serving clients and becoming a leader in the US high net worth alternatives industry.

“Education remains at the center of our strategy to support the democratization of private markets with accredited investors,” said Neil Siegel, Director of Marketing at Macquarie Asset Management. “We are delighted to receive this recognition from the IMEA and Think Advisor, which affirms the quality of MAM’s expertise in private markets and our training tools to bring added value to financial advisers and their clients. “

The IMEA Star Awards Program is designed to recognize the highest standards of excellence in communication and education efforts among investment management firms, and Think Advisor’s Luminaries Recognition Program celebrates best advisors, executives, companies, teams and programs that move the industry forward.

To learn more about Sharpe Advisor, visit

1. Source: US Alternative Investments 2021, The Cerulli Report.

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