The Bank of the Philippine Islands (BPI), through its asset and wealth management arm – BPI Asset Management – is kicking off 9.9 BPI Investment Day, a virtual event that aims to drive holiday spending conversations double digits to empowering Filipinos to take charge of their future by advocating for sustainability in their financial and life choices.
“As a pioneer in fiduciary operations and investment management, we at BPI Asset Management charge to be a catalyst for change by educating Filipinos on the value of investing not only in their finances, but also in their their overall well-being.. We recognize our unique position of being catalysts for our clients, empowering them to redefine their future and the future of generations to come,” said Maria Theresa Marcial, President and CEO of BPI Asset Management.
The 9.9 BPI Investing Day is part of the company’s #InvestedInYou campaign, a global 360-degree campaign that echoes the company’s commitment to investing in the lives and overall success of its clients. .
“To us, that’s what it really means to be #InvestedInYou – using our resources, skills, network and abilities to enrich the lives of our clients by creating campaigns, investment products and solutions. that promote sustainability not only for the environment but also for their future,” said Marcial.
As part of the firm’s commitment to embed sustainable practices in its operations, it will launch a new digital account opening process this week where Filipinos can digitally open investment accounts through the BPI mobile app. and the BPI website.
“True to our promise of financial inclusiveness, we have made investing easier and more accessible. This pivot ensures that we reduce our carbon footprint by reducing paper forms to sign as we move from “bricks to clicks” investment account opening. “Marcial said.
As part of the #InvestedInYou campaign, the company has also tapped famed host, actress and sustainability advocate Antoinette Taus to create content on various social media platforms to build awareness in advocating for a sustainable mode. of sustainable living. Antoinette is the founder of Communities Organized for Resource Allocation (CORA), a non-profit organization that harnesses the power of volunteerism to alleviate the world’s most pressing social and environmental issues and create an inclusive and sustainable future where no one is left behind. behind.
BPI Asset Management also opens the 9.9 BPI Investment Day. Where digital platforms dominate online shopping behavior for double-digit days each month, BPI Asset Management aims to shift the conversation from spending to investing as it inspires and encourages more Filipinos to invest in their coming.
Streamed on Facebook and YouTube Live, 9.9 BPI Investment Day is a virtual summit that focuses on fostering meaningful and holistic conversations about investments, sustainability and general well-being to guide Filipinos in building healthy financial habits. and lifestyle.
This virtual event will feature prominent Wealth Track personalities to share their top tips on the basics of investing, future-proofing your investments, investing in sustainable businesses, and the basics of estate planning. Clients are entitled to obtain valuable information directly from expert speakers.
There will also be learning sessions covering various wellness topics as subject matter experts on yoga and mindfulness, veganism, sustainable travel and personal development through the opportunity.
Big prizes also await the participants of the first 9.9 BPI Investment Day.
“Of course, we’re making learning and investing even more rewarding by offering exciting prizes to viewers and the public who take part in this first-ever 9.9 BPI Investing Day. By providing them with a rewarding experience, we hope to encourage more of Filipinos to invest in their overall well-being,” Marcial said.